Sony Corporation and FIFA (Federation Internationale de Football Association) today announced an agreement for selected media rights of the 2010 FIFA World Cup(TM) in 3D. FIFA is to produce the world's first FIFA World Cup(TM) in 3D. Up to 25 of the 2010 FIFA World Cup South Africa(TM) matches will be produced using Sony's 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world.FIFA will utilize Sony's experience and know-how of 3D content production to spread the passion inside the stadiums at the greatest sport event in the world to more people than ever before.From 2010, Sony will be incorporating 3D compatibility into a wide range of consumer products such as "BRAVIA" LCD TV, Blu-ray Disc recorders and players, VAIO and PlayStation(R)3, to provide a multitude of ways in which 3D content - from 3D movies to stereoscopic 3D games - can be enjoyed in the home. By having viewers around the world experience sensational 3D content from the World Cup tournament, Sony aims to accelerate the expansion of 3D from professionals to consumers in 2010 and beyond.
- News source: prnewswire
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