A new search engine, called ImHalal.com, aims to protect the sensibilities of Muslims by filtering out content that is "haram" or forbidden by the faith.The site will warn people if they are searching for a query that might return explicit content, site-founder Reza Sardeha said in an email on Friday. Besides developing the search technology, Sardeha and others in his team, based in the Netherlands, have also introduced a two layer filter. When users get a haram rating of level one or two out of three, they are advised to choose another keyword to search, but they can still continue their search if they believe the results fetched will be clean, Sardeha said.Words like porn and rape are considered to be at a rating of three, and are blocked, he added. Terms like beer and pork, however, get a haram rating of one because users cannot consume them off the Internet.The site was launched earlier this month, and has received more than 400,000 unique visitors so far, Sardeha said. The promoters are considering using advertising as a revenue stream for the site, he added.
News source: yahoo
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