In Twitterville, the details of your life do matter


Shel Israel is not the kind of person you'd expect to find on Twitter all day. He's 65.Shel Israel, author of a new book on Twitter. He says the micro-blogging service changed his life. Shel Israel, author of a new book on Twitter. He says the micro-blogging service changed his life. But Israel has been using the micro-blogging service longer than most. In fact, he gave up his lifelong habit of reading the newspaper every day about four years ago and turned exclusively to social media.He now knows how to use Twitter, how not to use it, and how to benefit from it, and he says Twitter has changed his life.The social-media journalist and public speaker is the author of a new book, "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods." The book shows how Twitter flattens geographical boundaries and helps people connect with others around the world who share their interests. To Israel, it's the mundane details of one's life, shared through tweets and status updates, that matter. He believes that tweeting about what you had for lunch can actually help build a meaningful personal or business relationship.

News source: cnn

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