Global survey shows seven in ten people in full throes of digital dependency

Global market intelligence firm, Synovate, today released data from a global study on media and advertising that showed seven in ten people across 11 markets cannot live without the internet or would miss it a great deal if it were not there, just edging out television (TV) as the world's favourite medium.Seventy percent of respondents across 11 markets say they either could not live without the internet or would miss it a great deal if it wasn't there, while 69% said the same for TV.Whose digital love affair is the greatest? Ninety-two percent of Brits, 91% of Spaniards, 90% of Australians and 89% of both Dutch and American respondents rate the internet as completely necessary to their lives.Synovate also asked about the importance people attached to their mobile or cell phone. An incredible 70% of Chinese respondents said they 'can't live without it' and this figure was also high in Hong Kong (59%) and Taiwan (54%).